Brand profile

How I Built This

An American podcast from NPR, interviewing founders of well-known companies about their entrepreneurial journeys.

4 questions · 2 categories · As of Nov 12, 2026

Best category rank
#23
Podcasts · of 460
Questions
4
2 categories
Answers naming it
7/24
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Podcasts#23of 460361.7
Business Books#79of 208114.3

Ranking by question

Named alongside in Podcasts

Brands named in the same answers as How I Built This in the last four weeks, counted in answers.

Named alongside in PodcastsBrands named in the same answers as How I Built This in the last four weeks, counted in answers.Conan O'Brien Needs a Friend: named in 17 answersThe Rest Is History: named in 16 answersThe Rest Is HistoryAcquired: named in 13 answersAcquiredThe Daily (content): named in 15 answersThe Daily (content)SmartLess: named in 17 answersSmartLessUp First: named in 14 answersUp FirstHardcore History: named in 15 answersHardcore HistorySerial: named in 9 answersSerialHuberman Lab: named in 10 answersHuberman LabStuff You Should Know: named in 9 answersStuff You Should KnowCrime Junkie: named in 10 answersCrime JunkiePardon My Take: named in 6 answersPardon My TakeThe Joe Rogan Experience: named in 7 answersThe Joe Rogan ExperienceOlogies: named in 11 answersOlogiesBrains On!: named in 6 answersBrains On!Radiolab: named in 13 answersRadiolabIn the Dark: named in 7 answersIn the DarkPivot: named in 5 answersPivotBear Brook: named in 8 answersBear BrookThe Bill Simmons Podcast: named in 6 answersThe Bill Simmons PodcastHidden Brain: named in 13 answersHidden BrainComedy Bang Bang: The Podcast: named in 7 answersComedy Bang Bang: The PodcastHow I Built This: named in 7 answersWow in the World: named in 5 answersWow in the WorldThe Vergecast: named in 5 answersThe VergecastCriminal (podcast): named in 9 answersCriminal (podcast)Today, Explained: named in 8 answersNew Heights with Jason and Travis Kelce: named in 6 answersMind Pump: Raw Fitness Truth: named in 5 answersGlobal News Podcast: named in 5 answersGlobal News Podcast
  • Answers naming the brand
  • 5
  • 9
  • 17
  • Answers naming both
  • 1
  • 14
Named alongside in PodcastsBrands named in the same answers as How I Built This in the last four weeks, counted in answers.Conan O'Brien Needs a Friend: named in 17 answersThe Rest Is History: named in 16 answersAcquired: named in 13 answersThe Daily (content): named in 15 answersThe Daily (content)SmartLess: named in 17 answersSmartLessUp First: named in 14 answersUp FirstHardcore History: named in 15 answersHardcore HistorySerial: named in 9 answersSerialHuberman Lab: named in 10 answersHuberman LabStuff You Should Know: named in 9 answersStuff You Should KnowCrime Junkie: named in 10 answersCrime JunkiePardon My Take: named in 6 answersPardon My TakeThe Joe Rogan Experience: named in 7 answersThe Joe Rogan ExperienceOlogies: named in 11 answersOlogiesBrains On!: named in 6 answersRadiolab: named in 13 answersRadiolabIn the Dark: named in 7 answersIn the DarkPivot: named in 5 answersPivotBear Brook: named in 8 answersBear BrookThe Bill Simmons Podcast: named in 6 answersHidden Brain: named in 13 answersComedy Bang Bang: The Podcast: named in 7 answersComedy Bang Bang: The PodcastHow I Built This: named in 7 answersWow in the World: named in 5 answersWow in the WorldThe Vergecast: named in 5 answersThe VergecastCriminal (podcast): named in 9 answersCriminal (podcast)Today, Explained: named in 8 answersNew Heights with Jason and Travis Kelce: named in 6 answersMind Pump: Raw Fitness Truth: named in 5 answersGlobal News Podcast: named in 5 answers
  • Answers naming the brand
  • 5
  • 9
  • 17
  • Answers naming both
  • 1
  • 14
  1. 15Acquired
  2. 24Masters of Scale
  3. 34My First Million
  4. 43Hidden Brain
  5. 53Planet Money
  6. 63Radiolab
  7. 73SmartLess
  8. 83HBR IdeaCast
  9. 92Freakonomics Radio
  10. 102Hardcore History
  11. 112Ologies
  12. 122All-In
  13. 132Harvard Business Review
  14. 142Huberman Lab
  15. 152NPR
  16. 162Serial
  17. 172The Daily (content)
  18. 182Up First
  19. 192WorkLife with Adam Grant
  20. 20199% Invisible
Named alongside
BrandAnswers naming the brandNamed alongside
Conan O'Brien Needs a Friend17SmartLess (13), Comedy Bang Bang: The Podcast (6), The Daily (content) (5)
The Rest Is History16Hardcore History (11), Ologies (7), Radiolab (6)
Acquired13The Vergecast (5), How I Built This (5), Radiolab (4)
The Daily (content)15Up First (14), Today, Explained (8), Hidden Brain (6)
SmartLess17Conan O'Brien Needs a Friend (13), The Daily (content) (5), Comedy Bang Bang: The Podcast (5)
Up First14The Daily (content) (14), Today, Explained (7), Serial (5)
Hardcore History15The Rest Is History (11), Radiolab (9), Ologies (8)
Serial9Crime Junkie (7), The Daily (content) (5), Criminal (podcast) (5)
Huberman Lab10Hidden Brain (6), The Daily (content) (4), Mind Pump: Raw Fitness Truth (4)
Stuff You Should Know9Hidden Brain (8), Radiolab (7), Ologies (6)
Crime Junkie10Serial (7), The Daily (content) (5), Up First (5)
Pardon My Take6The Bill Simmons Podcast (6), New Heights with Jason and Travis Kelce (5)
The Joe Rogan Experience7SmartLess (5), Serial (3), Crime Junkie (3)
Ologies11Radiolab (9), Hidden Brain (8), Hardcore History (8)
Brains On!6Wow in the World (5)
Radiolab13Hidden Brain (11), Ologies (9), Hardcore History (9)
In the Dark7Bear Brook (6), Criminal (podcast) (5), Crime Junkie (4)
Pivot5Acquired (3), The Vergecast (2), The Daily (content) (1)
Bear Brook8Criminal (podcast) (6), In the Dark (6), Serial (5)
The Bill Simmons Podcast6Pardon My Take (6), New Heights with Jason and Travis Kelce (5)
Hidden Brain13Radiolab (11), Stuff You Should Know (8), Ologies (8)
Comedy Bang Bang: The Podcast7Conan O'Brien Needs a Friend (6), SmartLess (5), The Joe Rogan Experience (2)
How I Built This7Acquired (5), Hidden Brain (3), SmartLess (3)
Wow in the World5Brains On! (5)
The Vergecast5Acquired (5), Pivot (2), Radiolab (2)
Criminal (podcast)9Bear Brook (6), Serial (5), In the Dark (5)
Today, Explained8The Daily (content) (8), Up First (7), Global News Podcast (5)
New Heights with Jason and Travis Kelce6The Bill Simmons Podcast (5), Pardon My Take (5), Serial (1)
Mind Pump: Raw Fitness Truth5Huberman Lab (4), Hidden Brain (1)
Global News Podcast5The Daily (content) (5), Up First (5), Today, Explained (5)

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1acquired.fm2
2podcast.feedspot.com2
3reddit.comcommunity2
4podcasts.apple.comreview and listing sites2
54degrees.ai1
699percentinvisible.org1
7alieward.com1
8async.com1
9bearbrookpodcast.com1
10bentoakcapital.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1What are the best business podcasts?111100
2What are the best business books for entrepreneurs?100000
3What are the best podcasts to listen to?001000
4Which podcasts are best for learning something new?000001