Brand profile

Northern Trust

American financial services company founded in 1889, providing investment management, asset servicing, and wealth management.

3 questions · 3 categories · As of Nov 12, 2026

Best category rank
#45
Financial Advisors · of 106
Questions
3
3 categories
Answers naming it
5/18
Of the answers measured on this brand's questions

Visibility by category

CategoriesCategory rankQuestionsScore
Financial Advisors#45of 106116.4
Banks & Banking#48of 130123.8
Investment & Brokerage#66of 7814.2

Ranking by question

Named alongside in Financial Advisors

Brands named in the same answers as Northern Trust in the last four weeks, counted in answers.

  1. 12UBS
  2. 22Creative Planning
  3. 31Aspiriant
  4. 41Ballentine Partners
  5. 51Bessemer Trust
  6. 61BlackRock
  7. 71Cerity Partners
  8. 81Corient
  9. 91Dimensional
  10. 101Dimensional Fund Advisors (DFA)
  11. 111First Trust
  12. 121Fisher Investments
  13. 131Global X
  14. 141Goldman Sachs Group
  15. 151Invesco
  16. 161iShares
  17. 171JPMorgan Chase
  18. 181Julius Baer
  19. 191LGT
  20. 201Lombard Odier

Sources cited when this brand is named

Sites the answers naming this brand cited in the last four weeks. Counts are citing answers.

Sources cited when this brand is named
RankSourceCiting answers
1forbes.commedia2
2nerdwallet.com2
3spearswms.com2
4awisee.com1
5bernstein.com1
6builtin.com1
7businesstats.com1
8creativeplanning.com1
9devel.prettyprudent.com1
10finder.com1

Named by surface, by question

For the brand's best questions: of each surface's 1 answers, how many named it.

Named by surface, by question
QuestionsGoogle AI OverviewsChatGPTClaudeGeminiGoogle AI ModeMicrosoft Copilot
1Which banks are best for high-net-worth clients?010100
2Which wealth management firms are best for high-net-worth clients?001100
3Which ETF providers are the best?000001