| 01 | LEGO | 100.0 |
| 02 | Fisher-Price | 73.2 |
| 03 | Melissa & Doug | 69.1 |
| 04 | Hasbro | 29.2 |
| 05 | Lovevery | 28.1 |
| 06 | Green Toys | 26.4 |
| 07 | Hape | 25.3 |
| 08 | VTech | 24.9 |
| 09 | Plan Toys | 24.5 |
| 10 | Paw Patrol figure sets | 21.5 |
| 11 | Mattel | 21.0 |
| 12 | Grimm's | 18.4 |
| 13 | Spin Master | 17.7 |
| 14 | Barbie | 17.2 |
| 15 | Hatchimals | 16.3 |
| 16 | Rubik’s Cube | 15.8 |
| 17 | Kids2 | 15.4 |
| 18 | Baby Einstein | 15.0 |
| 19 | Bright Starts | 14.7 |
| 20 | Newsweek | 14.4 |
| 21 | Ostheimer | 14.3 |
| 22 | Good Housekeeping’s 2025 toy awards | 14.2 |
| 23 | Apple Park | 14.2 |
| 24 | LeapFrog | 14.1 |
| 25 | EN71 | 13.7 |
| 26 | Crayola | 13.5 |
| 27 | Fisher-Price Laugh & Learn Smart Stages Piggy Bank | 12.8 |
| 28 | Playmobil | 12.5 |
| 29 | Hot Wheels | 12.2 |
| 30 | toysandgiftscorner.com | 12.0 |