In Toilet Paper & Paper Towels
What is the best toilet paper?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Charmin Ultra Strong | 5/6 | 64.0 |
| 2 | Charmin Ultra Soft | 4/6 | 40.1 |
| 3 | Who Gives A Crap (100% Bamboo) | 3/6 | 38.5 |
| 4 | Scott 1000 | 4/6 | 38.4 |
| 5 | Angel Soft | 4/6 | 36.3 |
| 6 | Amazon Brand – Presto! Ultra Soft | 4/6 | 35.2 |
| 7 | Plant Paper Bamboo Toilet Paper | 4/6 | 25.9 |
| 8 | Seventh Generation 100% Recycled Extra Soft & Strong | 2/6 | 23.9 |
| 9 | Berkley Jensen Ultra Soft | 1/6 | 20.0 |
| 10 | Quilted Northern Ultra Plush | 2/6 | 19.1 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| consumerreports.org7 Best Toilet Paper for You—and Your Plumbing, Tested by Exp - Consumer Reports |   2 surfaces |
| nytimes.commedia · The 3 Best Toilet Papers of 2026 | Reviews by Wirecutter | 2 surfaces |
| onegoodthingbyjillee.comonegoodthingbyjillee.com |  2 surfaces |
| qz.comqz.com | 2 surfaces |
| reviewed.com11 Best Toilet Paper of 2026 - Reviewed |  2 surfaces |
| shopping.google.comshopping · Charmin Toilet Paper Ultra Strong | 2 surfaces |
| shopping.yahoo.comportal · Not Charmin Or Angel Soft: Consumer Reports' Top Toilet Paper Pick | 2 surfaces |
| techgearlab.comtechgearlab.com | 2 surfaces |
| bestproductsreviews.comOur 10 Best Toilet Paper in the US - November 2026 ... | 1 surfaces |
| bestreviews.com5 Best Toilet Paper - Nov. 2026 - BestReviews | 1 surfaces |
| brainsreport.combrainsreport.com | 1 surfaces |
| cherrypicksreviews.comThe 30 Best Toilet Paper of 2026 [Verified] - Cherry Picks | 1 surfaces |
13 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.