| 01 | CeraVe | 100.0 |
| 02 | La Roche-Posay | 66.3 |
| 03 | Cetaphil | 59.7 |
| 04 | Avène | 49.7 |
| 05 | Vanicream | 49.6 |
| 06 | Neutrogena | 45.3 |
| 07 | Eucerin | 38.8 |
| 08 | Aveeno | 38.4 |
| 09 | Paula’s Choice | 36.7 |
| 10 | Aquaphor | 35.2 |
| 11 | SkinCeuticals | 32.1 |
| 12 | Bioderma | 29.0 |
| 13 | The Ordinary | 27.0 |
| 14 | Differin | 21.5 |
| 15 | Kenvue Inc. | 20.3 |
| 16 | AAD | 20.1 |
| 17 | Gold Bond | 19.7 |
| 18 | nationaleczema.org | 19.1 |
| 19 | Prestige Consumer Healthcare Inc. | 18.7 |
| 20 | The Procter & Gamble Company | 17.7 |
| 21 | L'Oreal USA, Inc. | 16.9 |
| 22 | EltaMD | 16.3 |
| 23 | Naturium | 14.2 |
| 24 | Vichy | 13.8 |
| 25 | Vaseline | 13.6 |
| 26 | Bath & Body Works | 13.5 |
| 27 | Olay | 13.3 |
| 28 | Dove | 13.2 |
| 29 | Gillette | 13.0 |
| 30 | Head & Shoulders | 12.9 |