| # | Entity | Score |
|---|---|---|
| 01 | Colgate | 93.1 |
| 02 | Oral-B | 86.8 |
| 03 | Crest | 78.1 |
| 04 | Listerine | 42.7 |
| 05 | Waterpik | 35.8 |
| 06 | Sensodyne | 28.6 |
| 07 | Philips Sonicare | 19.2 |
| 08 | Scope | 19.2 |
| 09 | Tom’s of Maine Rapid Relief Sensitive | 16.7 |
| 10 | Parodontax | 10.5 |
| 11 | ACT | 5.6 |
| 12 | Arm & Hammer | 5.3 |
| 13 | Aquafresh | 5.1 |
| 14 | Biotene | 5.0 |