In Estate Planning & Probate Lawyers
Which online will makers are the best?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Trust & Will | 6/6 | 91.7 |
| 2 | LegalZoom | 6/6 | 79.1 |
| 3 | FreeWill | 6/6 | 61.9 |
| 4 | Rocket Lawyer | 5/6 | 42.9 |
| 5 | GoodTrust | 2/6 | 27.5 |
| 6 | Ethos | 1/6 | 6.5 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| cnbc.commedia · The Best Online Will-Makers of 2026 - CNBC |      5 surfaces |
| ncoa.org6 Best Online Will Makers of 2026 - The National Council on Aging | 3 surfaces |
| bdjexpresslaw.combdjexpresslaw.com | 2 surfaces |
| meetneptune.commeetneptune.com | 2 surfaces |
| retirementliving.com10 Best Online Wills and Trusts (2026) - Retirement Living | 2 surfaces |
| smartasset.comBest Online Will Makers for 2026 - SmartAsset | 2 surfaces |
| willsandtrustsguide.comBest Online Will Makers: Top 6 Services Compared | 2 surfaces |
| americanbar.orgDo It Yourself Estate Planning | 1 surfaces |
| caring.comThe Best Online Will Services of 2024 | 1 surfaces |
| help.trustandwill.comtrustandwill.com | 1 surfaces |
| law-trust.comBest Online Will Maker 2026: - Law-Trust.com | 1 surfaces |
| mallon-jurisprudence.commallon-jurisprudence.com | 1 surfaces |
11 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.