Which online financial planning services are the best?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Empower | 4/6 | 58.5 |
| 2 | Facet | 4/6 | 44.8 |
| 3 | Retirable | 2/6 | 26.4 |
| 4 | Nectarine | 1/6 | 20.0 |
| 5 | Fidelity | 1/6 | 17.5 |
| 6 | Boldin | 1/6 | 17.0 |
| 7 | Ellevest | 1/6 | 16.5 |
| 8 | Betterment | 2/6 | 16.5 |
| 9 | Wealthfront | 2/6 | 16.4 |
| 10 | Range (financial planning service) | 1/6 | 13.5 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| investor.vanguard.comVanguard Investment Advice Services | Vanguard |   2 surfaces |
| nerdwallet.comBest Robo-Advisors: Top Picks for for Automated Investing 2026 |  2 surfaces |
| pocketguard.comThe 10 Best Online Financial Advisors in 2026 - PocketGuard |  2 surfaces |
| usenino.comBest Financial Planning Companies (2026) - Nino | 2 surfaces |
| worldmetrics.orgBest Online Financial Planning Software (2026) |  2 surfaces |
| wsj.commedia · 11 of the Best Financial Advisor Companies for 2026 | 2 surfaces |
| benzinga.comBest Financial Advisors • Benzinga | 1 surfaces |
| betterment.comExpert guidance with Premium | Put a team of advisors in your corner | 1 surfaces |
| businessinsider.commedia · businessinsider.com | 1 surfaces |
| cfoparticeps.comBest Financial Planning Services 2026: Top 6 Ranked - CFO Particeps | 1 surfaces |
| cfp.netcfp.net | 1 surfaces |
| cnbc.commedia · The best robo-advisors of November 2026 | 1 surfaces |
15 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.