In Estate Planning & Probate Lawyers
Which online estate planning services are the best?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Trust & Will | 6/6 | 98.1 |
| 2 | LegalZoom | 6/6 | 77.2 |
| 3 | Rocket Lawyer | 5/6 | 57.2 |
| 4 | WillMaker | 5/6 | 49.3 |
| 5 | GoodTrust | 3/6 | 36.1 |
| 6 | FreeWill | 3/6 | 27.8 |
| 7 | LegalShield | 1/6 | 5.0 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| ncoa.org6 Best Online Will Makers of 2026 - The National Council on Aging |     5 surfaces |
| cnbc.commedia · The Best Online Will-Makers of 2026 |  3 surfaces |
| attorneyreview.comCompare Online Estate Planning Services (2026): Wills and Trusts ... | 2 surfaces |
| law-trust.comBest Online Will Maker 2026: Top 6 Services Compared - Law-Trust.com | 2 surfaces |
| reddit.comcommunity · Which website is best to generate a Will / trust from your experience? : r/EstatePlanning | 2 surfaces |
| usaa.comOnline Estate Planning Pros and Cons | USAA | 2 surfaces |
| willsandtrustsguide.comEstate Planning Service Reviews (2026): Compared & Ranked | 2 surfaces |
| ailawyer.proTrust & Will vs LegalZoom: 3-Year Cost Compared - AI Lawyer | 1 surfaces |
| apnews.commedia · How to tackle estate planning basics in 6 steps | AP News | 1 surfaces |
| consumerrating.orgTop Rated Estate Planning Platforms of 2026 | Consumer Rating | 1 surfaces |
| fidelity.comOnline estate planning | Protecting your assets | Fidelity | 1 surfaces |
| freewill.comfreewill.com | 1 surfaces |
16 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.