In Makeup
Which makeup brands are the most popular right now?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Huda Beauty | 4/6 | 45.5 |
| 2 | Fenty Beauty | 4/6 | 41.6 |
| 3 | Rare Beauty | 3/6 | 38.8 |
| 4 | Charlotte Tilbury | 3/6 | 30.1 |
| 5 | MAC | 3/6 | 27.7 |
| 6 | e.l.f. Beauty | 2/6 | 26.9 |
| 7 | Maybelline | 1/6 | 15.4 |
| 8 | NYX Professional Makeup | 1/6 | 13.5 |
| 9 | Kylie Cosmetics | 1/6 | 13.1 |
| 10 | L’Oréal Paris | 1/6 | 12.5 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| americansalon.comThe Top 25 Beauty Brands Trending in 2026 |    3 surfaces |
| sephora.comBestselling Makeup | Sephora |  3 surfaces |
| cosmetify.comThe Cosmetify Index Mid-Year 2026 | 2 surfaces |
| kajabeauty.com12 Top Cosmetic Brands to Try in 2026 | 2 surfaces |
| makersrow.comBest Makeup Brands & Their Best-Selling Products In 2026 | 2 surfaces |
| ringly.io12 Best Makeup Brands in 2026 | 2 surfaces |
| ulta.comulta.com | 2 surfaces |
| bestpickshub.com10 Best Makeup Brands (2026 Top Picks) - Best Picks Hub | 1 surfaces |
| cultbeauty.comcultbeauty.com | 1 surfaces |
| gideapac.comgideapac.com | 1 surfaces |
| globalbrandsmagazine.comBest Cosmetic Brands in the World: Top 10 Ranked for 2026 | 1 surfaces |
| makeupbrands.orgTop 25 Makeup Brands in the World (2026): The Ultimate Guide | 1 surfaces |
5 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.