| # | Entity | Score |
|---|---|---|
| 01 | Target – Cat & Jack | 93.1 |
| 02 | Old Navy | 83.8 |
| 03 | Carter’s | 77.1 |
| 04 | PRIMARY | 70.9 |
| 05 | Hanna Andersson | 70.0 |
| 06 | Target | 70.0 |
| 07 | H&M Kids | 59.5 |
| 08 | OshKosh | 46.5 |
| 09 | Lands' End | 38.1 |
| 10 | Walmart – Wonder Nation | 23.1 |
| 11 | Columbia Sportswear | 22.3 |
| 12 | Uniqlo Kids | 22.3 |
| 13 | Next | 19.6 |
| 14 | L.L.Bean Kids | 15.4 |
| 15 | Costco's Kirkland-adjacent kids lines | 15.0 |
| 16 | Costco's member brands | 14.7 |
| 17 | IKEA kids clothing | 14.4 |