| # | Entity | Score |
|---|---|---|
| 01 | Target – Cat & Jack | 74.7 |
| 02 | Old Navy | 67.3 |
| 03 | Walmart – Wonder Nation | 53.6 |
| 04 | Carter’s | 50.6 |
| 05 | Hanna Andersson | 44.0 |
| 06 | PRIMARY | 40.5 |
| 07 | Burt’s Bees Baby | 37.3 |
| 08 | H&M Kids | 34.9 |
| 09 | Gap Kids | 26.4 |
| 10 | Amazon Essentials Kids | 26.0 |
| 11 | Gerber | 20.3 |
| 12 | childrensplace.com (The Children's Place) | 13.5 |
| 13 | Mightly | 11.2 |
| 14 | ThredUp | 10.2 |
| 15 | Once Upon a Child | 10.0 |
| 16 | Walmart | 10.0 |
| 17 | Amazon | 10.0 |
| 18 | eBay | 10.0 |
| 19 | George | 7.9 |
| 20 | Target | 7.7 |
| 21 | Uniqlo Kids | 7.5 |
| 22 | Oldnavy.gap.com | 6.2 |