Which identity theft protection services are the best?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Aura | 6/6 | 91.4 |
| 2 | LifeLock by Norton | 6/6 | 62.3 |
| 3 | TransUnion | 5/6 | 46.7 |
| 4 | Experian | 4/6 | 45.2 |
| 5 | Equifax | 4/6 | 45.0 |
| 6 | IdentityForce | 5/6 | 41.3 |
| 7 | IDShield | 4/6 | 35.8 |
| 8 | Identity Guard | 3/6 | 31.9 |
| 9 | Experian IdentityWorks | 3/6 | 21.0 |
| 10 | LegalShield | 2/6 | 19.5 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| cnbc.commedia · Best identity theft protection services of November 2026 - CNBC |    3 surfaces |
| money.com7 Best Identity Theft Protection Services of November 2026 | Money |  3 surfaces |
| nerdwallet.comnerdwallet.com |  3 surfaces |
| forbes.commedia · Best Identity Theft Protection Services Of 2026 - Forbes | 2 surfaces |
| security.orgBest Identity Theft Protection Services of 2026 - Security.org | 2 surfaces |
| allaboutcookies.orgThe Best Identity Theft Protection With Fraud Detection 2026 | 1 surfaces |
| aura.comaura.com | 1 surfaces |
| axis-intelligence.comBest Identity Theft Protection Services 2026 (Tested & Ranked) | 1 surfaces |
| cloudwards.netBest Identity Theft Protection: Best and Worst Rated 2026 | 1 surfaces |
| cnet.commedia · cnet.com | 1 surfaces |
| consumer.ftc.govpublic · What To Know About Identity Theft | Consumer Advice | 1 surfaces |
| consumeraffairs.comThe Best Identity Theft Protection Services (2026 Guide) | 1 surfaces |
14 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.