| 01 | Pantene | 87.5 |
| 02 | Head & Shoulders | 78.5 |
| 03 | Dove | 49.7 |
| 04 | Tresemmé | 44.4 |
| 05 | YouGov | 39.1 |
| 06 | Kérastase | 36.6 |
| 07 | Herbal Essences | 30.5 |
| 08 | Olaplex | 22.0 |
| 09 | L'Oréal Paris Revitalift options | 22.0 |
| 10 | Garnier | 20.6 |
| 11 | Statista | 18.7 |
| 12 | Paul Mitchell | 18.7 |
| 13 | Redken | 18.3 |
| 14 | Dove Haircare | 16.9 |
| 15 | K18 | 15.9 |
| 16 | Procter & Gamble | 15.4 |
| 17 | Ouai | 15.4 |
| 18 | Color Wow | 10.2 |
| 19 | Dream Coat | 10.0 |
| 20 | Vichy (Dercos line) | 9.6 |
| 21 | CeraVe | 9.5 |
| 22 | Joico | 9.3 |
| 23 | Nioxin | 9.2 |
| 24 | Unilever | 7.5 |
| 25 | Morning Consult's "Most Trusted Brands 2026" report | 7.3 |
| 26 | allure.com | 6.9 |
| 27 | BrandSpark | 6.8 |
| 28 | L'Oréal-affiliated brands | 6.7 |
| 29 | L'Oréal Groupe | 5.9 |
| 30 | L'Oréal Professionnel (Serie Expert / Absolut Repair) | 5.1 |