| # | Entity | Score |
|---|---|---|
| 01 | direct cremation | 93.3 |
| 02 | Direct Burial | 74.2 |
| 03 | Body Donation to Science | 56.8 |
| 04 | Simple | 43.2 |
| 05 | Green/natural burial | 38.4 |
| 06 | Home Funerals | 35.8 |
| 07 | General Price Lists | 16.9 |
| 08 | U.S. Funeral Rule | 16.3 |
| 09 | cremation-only specialists | 15.8 |
| 10 | Funeral Consumers Alliance groups | 15.0 |