| 01 | Dignity Memorial | 56.8 |
| 02 | Service Corporation International | 36.8 |
| 03 | NFDA-member funeral homes | 30.0 |
| 04 | Google | 24.7 |
| 05 | NFDA Pursuit of Excellence | 23.1 |
| 06 | Yelp | 22.4 |
| 07 | A.B. Walker, Funeral Directors | 21.8 |
| 08 | Pure Cremation | 21.5 |
| 09 | Co-op Funeralcare | 20.9 |
| 10 | General Price Lists | 20.0 |
| 11 | Funeral Consumers Alliance groups | 18.4 |
| 12 | Foundation Partners Group | 11.5 |
| 13 | National Funeral Directors Association | 11.2 |
| 14 | Selected Independent Funeral Homes | 10.8 |
| 15 | After | 10.2 |
| 16 | Avalon | 10.0 |
| 17 | BBB | 8.4 |
| 18 | Trustpilot | 8.1 |
| 19 | Memoria | 7.7 |
| 20 | Aura | 6.2 |
| 21 | Golden Leaves | 5.9 |
| 22 | Dignity (Dignity PLC) | 5.6 |
| 23 | With Grace | 5.4 |
| 24 | InvoCare | 4.8 |
| 25 | Daniels Chapel of the Roses | 4.7 |