| 01 | Dignity Memorial | 70.0 |
| 02 | Neptune Society | 50.1 |
| 03 | itemized pricing in writing | 30.0 |
| 04 | 2–3 local funeral homes | 30.0 |
| 05 | National Cremation | 29.4 |
| 06 | CANA Member Providers | 25.0 |
| 07 | clear refund/transfer terms | 23.1 |
| 08 | one comparison/planning site like Funerals360 | 23.1 |
| 09 | itemized packages | 20.3 |
| 10 | state-law compliance | 20.3 |
| 11 | Service Corporation International | 20.0 |
| 12 | Tulip Cremation | 19.2 |
| 13 | a plan your family can actually find later | 18.7 |
| 14 | Foundation Partners Group | 15.4 |
| 15 | After | 11.8 |
| 16 | local independent funeral homes | 10.2 |
| 17 | Pure Cremation | 10.0 |
| 18 | Co-op Funeralcare | 10.0 |
| 19 | Burial | 9.4 |
| 20 | Lincoln Heritage’s Funeral Advantage | 8.8 |
| 21 | Earth Funeral | 8.4 |
| 22 | state-specific trusts | 8.1 |
| 23 | New Jersey’s Funeral Planning CHOICES | 7.9 |
| 24 | Co-op | 7.7 |
| 25 | Aura | 7.7 |
| 26 | Funeral Consumers Alliance groups | 7.7 |
| 27 | FTC’s Funeral Rule | 7.5 |
| 28 | General Price Lists | 7.3 |
| 29 | Trustpilot | 7.2 |
| 30 | Yelp | 7.1 |