| 01 | Dignity Memorial | 100.0 |
| 02 | Neptune Society | 47.4 |
| 03 | Federal Trade Commission’s (FTC) "Funeral Rule" | 37.6 |
| 04 | Homesteaders Life Company | 36.6 |
| 05 | preplan.neptunesociety.com | 25.6 |
| 06 | consumer.ftc.gov | 24.1 |
| 07 | Forethought | 23.1 |
| 08 | Service Corporation International | 22.3 |
| 09 | State Farm | 18.7 |
| 10 | Neptune Memorial Reef | 18.1 |
| 11 | AARP | 17.7 |
| 12 | Everest Funeral Concierge | 17.1 |
| 13 | NerdWallet | 16.9 |
| 14 | Mutual of Omaha | 16.3 |
| 15 | Choice Mutual | 15.8 |
| 16 | National Guardian Life (NGL) | 15.7 |
| 17 | CNBC | 15.4 |
| 18 | Transamerica | 15.0 |
| 19 | Funeral Consumers Alliance groups | 14.8 |
| 20 | Transamerica FE Express Solution | 14.7 |
| 21 | Lincoln Heritage (Funeral Advantage) | 14.4 |
| 22 | Funeral Advantage | 14.2 |
| 23 | TruStage | 14.0 |
| 24 | After | 13.8 |
| 25 | DFS Memorials | 13.6 |
| 26 | Pure Cremation | 13.5 |
| 27 | Mintel's UK Funeral Planning Market Report 2025 | 13.3 |