What are the best free email marketing tools?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Brevo | 6/6 | 86.3 |
| 2 | MailerLite | 5/6 | 60.7 |
| 3 | Sender | 4/6 | 55.5 |
| 4 | Kit (formerly ConvertKit) | 4/6 | 43.0 |
| 5 | Omnisend | 4/6 | 40.1 |
| 6 | Mailchimp | 4/6 | 38.6 |
| 7 | HubSpot Email Marketing | 2/6 | 28.0 |
| 8 | EmailOctopus | 3/6 | 27.2 |
| 9 | SendPulse | 1/6 | 15.7 |
| 10 | Zoho Campaigns | 2/6 | 15.5 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| zapier.comThe 8 best free email marketing services in 2026 - Zapier |     4 surfaces |
| emailtooltester.comThe 17 Best Free Email Marketing Services for 2026 | 3 surfaces |
| sequenzy.com30 Best Free Email Marketing Software & Tools in 2026 (Real Free Plans ... | 3 surfaces |
| benchmarkemail.com10 Best Free Email Marketing Software and Tools (2026) | 2 surfaces |
| inboxarmy.com14 Free & Cheap Email Marketing Software Tools - InboxArmy | 2 surfaces |
| mailtrap.io13 Best Free Email Marketing Platforms Compared [2026] - Mailtrap | 2 surfaces |
| salesforce.comsalesforce.com | 2 surfaces |
| brevo.com15 Best Email Marketing Platforms 2026: Free & Paid | 1 surfaces |
| emailoctopus.comPricing | EmailOctopus |  1 surfaces |
| emailvendorselection.comemailvendorselection.com | 1 surfaces |
| g2.comreview and listing sites · Best 259 Free Email Marketing Software Picks in 2026 | G2 | 1 surfaces |
| geekflare.com13 Free Email Marketing Tools in 2026 - Geekflare | 1 surfaces |
13 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.