In Eye Makeup
What are the best eyeshadow palettes?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Natasha Denona – I Need a Nude | 3/6 | 50.6 |
| 2 | Huda Beauty Empowered Eyeshadow Palette | 2/6 | 29.3 |
| 3 | Makeup by Mario Ethereal Eyes: The Original | 2/6 | 28.5 |
| 4 | Makeup by Mario Eyeshadow Palette: The Neutrals | 1/6 | 28.0 |
| 5 | Makeup by Mario Master Mattes: The Original | 2/6 | 26.4 |
| 6 | MAC Connect In Colour Eye Shadow Palette | 2/6 | 25.0 |
| 7 | ColourPop – Stone Cold Fox | 2/6 | 24.0 |
| 8 | Naked2 Basics Matte Neutral Palette | 2/6 | 23.1 |
| 9 | Morphe ChromaPlus 12-Pan | 2/6 | 22.0 |
| 10 | Patrick Ta – Major Dimension Eyeshadow Palette (I, II, or III) | 2/6 | 19.7 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| ulta.comBest Eyeshadow Palettes 2026 | Ulta Beauty |    3 surfaces |
| reddit.comcommunity · reddit.com |   2 surfaces |
| sephora.comsephora.com | 2 surfaces |
| shopping.google.comshopping · Anastasia Beverly Hills Eyeshadow Palette Soft Glam | 2 surfaces |
| allure.comThe 2026 Best of Beauty Award-Winning Eye Makeup That Has Us Seeing Stars | Allure | 1 surfaces |
| aol.comThe 9 Best Eyeshadow Palettes of 2022 | 1 surfaces |
| byrdie.comThe 8 Best Eyeshadow Palettes of 2026, Tested and Reviewed | 1 surfaces |
| glamgeek.comBest Eye Shadow Palettes US 2026 | 1 surfaces |
| harpersbazaar.comThe 11 Best Eyeshadow Palettes to Shop in 2026, Tested & Reviewed | 1 surfaces |
| kajabeauty.com8 Must-Have Palette Make Up Picks for Stunning Looks 2026 | 1 surfaces |
| newbeauty.comnewbeauty.com | 1 surfaces |
| phyrra.net10 Best Eyeshadow Palettes for People Who Love Color (2026) | 1 surfaces |
6 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.