In Toilet Paper & Paper Towels
What are the best eco-friendly toilet paper brands?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Reel | 6/6 | 72.7 |
| 2 | Who Gives A Crap | 4/6 | 62.8 |
| 3 | Caboo | 4/6 | 43.9 |
| 4 | Seventh Generation | 3/6 | 27.3 |
| 5 | Trader Joe's | 2/6 | 22.5 |
| 6 | Green Forest | 2/6 | 21.3 |
| 7 | Natural Value | 2/6 | 20.5 |
| 8 | The Cheeky Panda | 2/6 | 20.0 |
| 9 | Betterway | 3/6 | 19.0 |
| 10 | Bim Bam Boo | 2/6 | 18.3 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| nrdc.orgnrdc.org |    3 surfaces |
| leafscore.comleafscore.com |  2 surfaces |
| prettyorganicgirl.comprettyorganicgirl.com |  2 surfaces |
| purebathbliss.comThe 5 Best Eco-Friendly Toilet Papers of 2026 | 2 surfaces |
| theroundup.org7 Great Eco-Friendly Toilet Paper Brands: Bamboo & Recycled | 2 surfaces |
| bathroomexplorer.comThe 6 Best Eco-Friendly Toilet Papers [In 2026] | 1 surfaces |
| ecohiny.comecohiny.com | 1 surfaces |
| ethicalconsumer.orgethicalconsumer.org | 1 surfaces |
| facebook.comsocial · What's the best sustainable toilet paper for softness? - Facebook | 1 surfaces |
| fairmarrow.comfairmarrow.com | 1 surfaces |
| foliumbiosciences.com10 Best Toilet Paper Brands (November 2026) Tested and Ranked | 1 surfaces |
| gearscout.orgEco-Friendly Toilet Paper & Paper Towels Worth Buying in 2026 | 1 surfaces |
16 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.