| # | Entity | Score |
|---|---|---|
| 01 | Coterie | 64.3 |
| 02 | Pampers Swaddlers | 59.7 |
| 03 | Huggies | 59.0 |
| 04 | Kudos | 54.7 |
| 05 | Huggies Little Snugglers | 51.8 |
| 06 | Pampers | 45.3 |
| 07 | Huggies Overnites | 39.4 |
| 08 | Kirkland Signature | 31.9 |
| 09 | Rascals Premium | 25.6 |
| 10 | Target’s Up & Up | 18.1 |
| 11 | BabyGearLab | 17.7 |
| 12 | HealthyBaby | 17.1 |
| 13 | Honest Company | 16.3 |
| 14 | Millie Moon | 15.8 |
| 15 | Pampers Pure | 15.4 |
| 16 | Forbes | 15.0 |
| 17 | Coterie The Diaper | 14.7 |
| 18 | Goodnites | 14.4 |
| 19 | Target Up&Up Absorbent Soft Diapers | 14.2 |
| 20 | Consumer Reports | 14.0 |
| 21 | Costco | 13.6 |
| 22 | DYPER | 13.3 |