In Makeup
Which clean makeup brands are the best?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Tower 28 | 5/6 | 55.4 |
| 2 | ILIA Beauty | 3/6 | 50.5 |
| 3 | Saie | 5/6 | 49.1 |
| 4 | Merit | 4/6 | 40.2 |
| 5 | RMS Beauty | 4/6 | 39.4 |
| 6 | ILIA | 3/6 | 37.5 |
| 7 | Westman Atelier | 3/6 | 31.6 |
| 8 | Kosas | 4/6 | 30.9 |
| 9 | Well People | 4/6 | 28.6 |
| 10 | Gucci Westman | 2/6 | 16.0 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| livetinted.comBest Clean Beauty Brands 2026: Makeup, Skincare & Hair |    3 surfaces |
| the-ethos.coThe Best Clean Makeup Brands, From the Drugstore to Department Counter - Ethos | 2 surfaces |
| thegoodtrade.comOur Review Of The Best Clean Foundations (2026) - The Good Trade | 2 surfaces |
| allure.comThe 2026 Allure Best of Beauty Clean Beauty Winners Hit All the Right Marks | Allure | 1 surfaces |
| beautecosmetic.comBest Clean Makeup Brands 2026: Top Performing Products | 1 surfaces |
| cleanbeauty-lab.comBest Clean Makeup Brands: 2026 Guide - Clean Beauty LAB | 1 surfaces |
| consciousbunny.com20 Best Clean Makeup Brands That Should Be On Your Wishlist | 1 surfaces |
| en.wikipedia.orgreference · Ami Col%C3%A9 | 1 surfaces |
| fairmarrow.comWhat Clean Beauty Actually Means in 2026 - Fair Marrow | 1 surfaces |
| fda.govpublic · Small Businesses & Homemade Cosmetics: Fact Sheet | FDA |  1 surfaces |
| greenwashingindex.comBest Sustainable Makeup Brands (November 2026): Expert Guide | 1 surfaces |
| iliabeauty.comClean at ILIA | 1 surfaces |
14 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.