| 01 | Reinforcement and Punishment | 71.0 |
| 02 | Present Bias | 68.8 |
| 03 | Loss Aversion | 65.5 |
| 04 | choice architecture | 53.2 |
| 05 | habit-formation mechanisms (cue-routine-reward loops) | 52.1 |
| 06 | Social norms and conformity | 41.8 |
| 07 | Social Proof | 40.1 |
| 08 | Reciprocity | 38.5 |
| 09 | Anchoring | 37.3 |
| 10 | Commitment and Consistency | 37.0 |
| 11 | Habit formation | 31.5 |
| 12 | Availability and salience | 20.5 |
| 13 | Identity and self-concept | 19.7 |
| 14 | Scarcity and urgency | 19.4 |
| 15 | Managing Attention and Cognitive Load | 19.1 |
| 16 | Cognitive Ease and Heuristics | 15.8 |
| 17 | Self-Efficacy | 15.4 |
| 18 | Confirmation Bias | 15.2 |
| 19 | Classical Conditioning (Associative Learning) | 15.0 |