| 01 | B.F. Skinner's operant conditioning | 35.0 |
| 02 | Observational learning | 31.6 |
| 03 | Reinforcement and reward | 30.0 |
| 04 | Classical Conditioning | 26.9 |
| 05 | Reinforcement and Punishment | 25.0 |
| 06 | Reinforcement | 25.0 |
| 07 | Stimulus Control and Habit Formation | 23.7 |
| 08 | Punishment and avoidance | 23.1 |
| 09 | Behavioral Economics | 22.9 |
| 10 | Punishment | 22.7 |
| 11 | Motivation and values | 21.4 |
| 12 | Habit formation and repetition | 20.3 |
| 13 | Loss Aversion | 20.0 |
| 14 | Social Proof | 20.0 |
| 15 | Reinforcement Schedules | 19.2 |
| 16 | Social influence and conformity | 18.7 |
| 17 | Cognitive Biases and Heuristics | 17.7 |
| 18 | Immediate vs. delayed consequences | 16.9 |
| 19 | Emotional state | 16.3 |
| 20 | Anchoring | 15.4 |
| 21 | Reciprocity | 15.4 |
| 22 | Habit Stacking | 13.5 |
| 23 | Confirmation Bias | 13.5 |
| 24 | Cultural norms and personality | 5.4 |