| # | Entity | Score |
|---|---|---|
| 01 | Dove | 50.0 |
| 02 | Olay | 49.7 |
| 03 | Neutrogena | 48.1 |
| 04 | L'Oréal | 33.5 |
| 05 | Colgate | 32.3 |
| 06 | Crest | 31.0 |
| 07 | Bath & Body Works | 30.0 |
| 08 | Newsweek | 25.0 |
| 09 | Kleenex | 23.1 |
| 10 | Radiant Waxing | 20.0 |
| 11 | The Lash Lounge | 20.0 |
| 12 | Salons by JC | 20.0 |
| 13 | My Salon Suite | 20.0 |
| 14 | Sola Salon Studios | 20.0 |
| 15 | prnewswire.com | 19.2 |
| 16 | Maybelline | 16.9 |
| 17 | Vaseline | 16.9 |
| 18 | Gillette | 15.8 |
| 19 | Revlon | 15.6 |
| 20 | e.l.f. | 15.4 |
| 21 | Amazing Lash Studio | 15.4 |
| 22 | Listerine | 15.4 |
| 23 | CoverGirl | 14.1 |
| 24 | Fenty Beauty | 13.5 |
| 25 | CeraVe | 13.5 |
| 26 | Burt’s Bees | 13.1 |
| 27 | Carmex | 12.8 |
| 28 | ChapStick | 12.5 |
| 29 | Tresemmé | 11.6 |
| 30 | Mary Kay | 11.5 |