Which 401(k) providers are best for small businesses?
AI Visibility Ranking
Brands ordered by GenRank score for this question.
DirectionalQuestion-level figures rest on at most 6 answers per brand, so treat them as direction, not a verdict; the category ranking is the number to judge by. Scores are for the week of 2026-11-08.
| Rank | Brand | Named by | Score |
|---|---|---|---|
| 1 | Guideline | 6/6 | 90.8 |
| 2 | Human Interest | 6/6 | 65.5 |
| 3 | Gusto | 4/6 | 46.0 |
| 4 | ADP | 5/6 | 44.1 |
| 5 | Employee Fiduciary | 4/6 | 40.3 |
| 6 | Paychex | 4/6 | 39.3 |
| 7 | Fidelity | 4/6 | 30.1 |
| 8 | Ubiquity | 3/6 | 28.7 |
| 9 | Vanguard | 3/6 | 21.4 |
| 10 | Schwab | 3/6 | 18.2 |
Sources these answers cited
The sites each surface's answer cited this week. The logos are the surfaces that cited the site.
| Source | Cited by |
|---|---|
| betterment.com9 of the top 401 (k)s for small businesses in 2026 - betterment.com |     4 surfaces |
| fidelity.comSelf employed and small |  3 surfaces |
| spotsaas.comBest 401(k) Providers for Small Businesses in 2026: 5 Picks Compared | 3 surfaces |
| employeefiduciary.com401(k) Plan Pricing | 2 surfaces |
| themodernwallet.comBest 401 (k) Providers for Small Business in 2026 | 2 surfaces |
| wealthvieu.comBest 401 (k) Providers for Small Business in 2026: Plans, Fees, and ... | 2 surfaces |
| chamberofcommerce.orgBest 401 (k) Companies for Small Business (2026) - Chamber of Commerce.org | 1 surfaces |
| dol.govpublic · 401(k) Plans for Small Businesses | 1 surfaces |
| duncanins.comFind the Best 401k Plan for Small Business in 2026 | 1 surfaces |
| forusall.comWho are the Top 10 Small Business 401k Providers? | ForUsAll Blog | 1 surfaces |
| humaninterest.comHuman Interest Pricing | Estimate Your Cost & Compare Plans | 1 surfaces |
| illumeably.comBest 401 (k) Providers for Small Businesses | Illumeably | 1 surfaces |
14 more
Rank trend
Rank trends are drawn once two weekly editions under the same methodology exist. Only the first edition is in so far.